The Science Behind the Trump Phenomenon
By Kelly Bailey from Perth USAsia Centre | 12 Apr 2017
Professor Stephan Lewandowsky from the University of Bristol gave a public lecture on the psychology behind the Trump Phenomenon looking at the influence of truth, credibility and misinformation within the 2016 U.S. Presidential Elections.
Professor Lewandowsky discussed the findings of a newly published study which found that Donald Trump supporters were more inclined to believe something if they thought Trump had said it himself. Further enlightenment that Trump had been factually incorrect had no impact on supporters' intention to vote for him.
Professor Lewandowsky highlighted the nature of this post-truth, post-fact, post-politica society, where facts no longer have the traction that cognitive scientists' desire.
He declares that false information influences reasoning and memory, regardless of factual corrections.
Professor Lewandowsky suggested that we alter the 'information architecture' to make it more inter-discplinary and require 'truth' to be bolstered on more than one front.
Kelly Bailey is an intern at the Perth USAsia Centre
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